When your business model focuses on closing as many sales as quickly as possible, you naturally want to ensure that sales teams are spending more time on revenue-generating activities. But the real-world scenario is different: sales representatives spend just 35 percent of their time selling. It’s because they’re spending a massive part of their workday on repetitive administrative tasks. And although these tasks are important, they can be time-consuming, preventing sales reps from devoting time towards customer acquisition and deal closing.
Automate non-sales tasks
Automating mundane sales tasks is a great solution to free up sales teams’ time for the more productive parts of their job. Sales automation software does exactly that and much more. You should have no apprehensions about introducing automation into sales processes. It doesn’t make human employees redundant. On the contrary, automation simplifies as well as complements human activities.
Is it expensive to implement sales automation, especially if you’re a small business? Sales automation solutions don’t come cheap, but their long-term benefits are hard to ignore. For example, you can recoup your investment through reductions in operational costs from the software overall.
Do more with sales automation software
According to cross-functional research by the McKinsey Global Institute (MGI), approximately a third of sales and sales operations tasks can be easily automated. While sales automation software, often called customer relationship management (CRM), automate many of the same tasks such as lead routing, invoicing, follow-up, and reporting, they vary in capabilities. In other words, you have several options when it comes to choosing a sales automation solution for your needs and budget.
Look at how sales automation can make a difference to your business
Focus on activities that result in sales: The average sales rep struggles to keep their funnel full of prospects when they also have many administrative tasks to attend to weekly. Automating repetitive tasks that don’t require unique human skills makes more time for cold calls, presentations, and strategy development.
Accelerate the sales process
An effective sales process is structured and transparent for all sales representatives. Your sales team must know where every prospect is in the sales funnel at any given time. They also need consistent information on leads and easy access to data to move sales forward. A sales automation software stores all data in one place and maximizes visibility into prospects, driving prompt actions and thoughtful lead nurturing.
Better organize sales processes
Manually entering customer data is inefficient. Forgetting where you stored it when you need to access the information urgently is frustrating. A sales automation software serves as a single repository of customer records. The information is stored securely in the cloud, allowing you to access up-to-date records easily on your desktop or mobile device, in the office or on-the-go.
Enhance customer satisfaction
Although your sales-driven business may be less concerned about customer attrition, you can save more with loyal customers as capturing new customers is an expensive affair. Sales automation creates a system for prompt responses and follow-up, creating favorable impressions about your company in potential customers’ minds. Paying attention to your most important customers and quality leads also offers top-line benefits.
Continuously improve the sales process
Whether you’re a founder or sales manager, the buck stops with you as far as sales performance is concerned. Sales automation software typically supplies reporting and analysis functionalities, supplying the big picture of view of sales performance via dashboards and reports. As the homework is done for you, watching the effectiveness of your sales processes, and making changes proactively is not only easier but can also be more frequent.
Reduce stress on employees and you
When your reps and you have revenue and profit quotas hanging over your heads, you cannot afford a heavy and burdensome sales process. By adopting sales automation software, you will be taking pressure off everyone responsible for keeping your business going. With technology serving as an assistant and enabler, accessing information, making decisions, developing strategies and monitoring performance is less stressful, helping prevent burnout and leading to happier employees.
Organizations of all sizes are increasingly implementing automation into business processes. Sales is a shared area for automation, and sales-driven businesses spare no effort to find software that can make a real difference to their bottom line. Among the many CRM software in the market, Sugar Sell has seen a steady acceptance among organizations dependent on sales for survival and growth.
Have a quick look at the features of Sugar Sell that make it a favorite of sales-driven companies.
Why your business needs Sugar Sell CRM
If we could describe Sugar Sell in a line, it would be that the CRM puts your data to work for you. Like any automation software, Sugar Sell cuts mundane tasks and supports team productivity. But it is also designed to help sales representatives, managers and higher-ups do more and do better, minus all the stress and unnecessary efforts.
Excellent for collaborative selling
Everyone in the sales process gets right, complete, and updated lead and customer information, including customer profiles, actions, emails, and conversations, knows how things stand, and work collaboratively, from qualifying leads to closing deals.
Intelligent automation
Automate lead routing, quote approvals, email notifications and many other tasks. Ensure that effective triggers that influence lead and customers go out effortlessly without human intervention. Get more time to invest in strategy development, customer engagement and team building.
Simplify catalogue and quote management
Place your product catalogue in Sell to make product searches effortless, create custom quotes on the fly and run reports on opportunities and revenues by product to assess product performance and predict demand.
Leverage dashboard insights
Personalize dashboards to check sales activities, metrics, and to-dos efficiently and minus the cognitive overload. Drill into reports to review any segment of business and gain powerful insights with just a few clicks.
No overlooking sales opportunities anymore
Letting leads fall through the cracks is difficult with Sugar Sell’s powerful integration capability! Link emails, calendars, social media apps, online meetings, and the rest of your everyday tools with the software so you never miss sales opportunities.
Sugar Sell is packed with features that enable sales-driven businesses and empower employees to take performance to the next level. Get a hands-on understanding of this next-generation sales automation software with a Sugar Sell free trial now.
Get your Sugar Sell trial today, and have your team focus more on selling than complaining!
