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CRM for Business Services

What are your greatest challenges running business service business?

With market growth and disruptive competition, business services firms are facing downward pressure on fees. Differentiation is a big challenge with the risk of mixing in rather than standing out. Sugar delivers a complete CRM solution that helps every client-facing employee with information and tools to deliver great client experience every single time.

We keep getting priced out of deals

You don't need to spend more to win more

Sugar’s “better business relationships” approach helps you build a strong brand and a unique sales proposition based on exceptional customer service. This establishes the value and uniqueness of your business service firm in a meaningful and credible manner that clients, prospects, and employee value. This winning combination allows you to secure more business and grow your existing clients without competing only on price.

No one likes using our current CRM

They are going to love Sugar

At SugarCRM, we believe that a successful CRM roll-out starts with impressive user experience. Sugar’s award-winning and modern user-interface provides every employee with the right information, at the right time, before they ask. Sugar UX is a simple, engaging, and consistent experience that’s tailored to every user’s unique needs and ways of working across any device. This will help drive adoption, increases productivity, fosters collaboration, and enables better decision making.

Built-in tools such as collaboration, Dashlets, duplicate checks and an integrated contact data service eliminate the burden of tedious data entry and time-consuming updates, so each employee can focus more time on delighting customers.

Do you want to jump right into it?

I don’t have a single global view of my clients

A True Plug and Play Platform
With Sugar, business services firms can deepen their customer relationships and drive revenue by using a global enterprise-wide view of the client. Sugar’s easy-to-integrate platform allows integration with middle-office and back-office systems such as resource management, project management, ERP and billing management to create a centralized repository of all key information on the client. Critical information and insights for each client is available to you in one single place with no need to switch to different systems.

I want to grow and retain my clients

Stop Reacting and Start Predicting

Powered by a 360 view of every client, you can stay on top of their needs, issues and projects in delivery. With Sugar, you can proactively provide the best client-care and prevent escalations by monitoring and tracking the status of your projects.

Partners, service specialists, subject matter experts and sales teams can collaborate and share information across regions and service lines to identify new business opportunities at existing clients. With Sugar Marketing, you can plan and execute strategic marketing campaigns, targeted and personalized to position the right service offerings to your existing client base.

I want to better leverage our existing relationships

Eliminate Those Awkward Introductions

With Sugar’s Relationship Analytics solutions, firms can tap into their organization’s collective relationship network. All frontline employees can easily find and leverage relationships between other employees in the organization and contacts at the customer.

By accurately identifying the people within your organization who already have a strong relationship with your clients and prospects, you can harness these relationships to get warm introductions, deeper engagement and uncover new business opportunities.

We need to shorten our sales cycles

Better Understand Your Buyer’s Journey

With Sugar, you can streamline your company’s operations across sales, service, marketing and delivery in order to drive shorter sales cycles, reduce cost of sales and increase profits. Using Sugar, you can define and automate internal processes for opportunity and bid-management and with best-practices aligned which are aligned to your client’s buying journey.

Sugar also uncovers areas with potential “like coverage gaps” where partners, subject matter experts and sales teams can collaborate and work as a joint deal-team and contribute effectively to every sales pursuit with their knowledge, expertise and client relationships.